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Alternatives · 2026

Best HubSpot Alternatives in 2026

24 alternatives · 14 with a free plan · Updated

What are the best HubSpot alternatives?

The best HubSpot alternatives for AI Agent in 2026 are Resonate Growth Agency (hubSpot Diamond Partner offering HubSpot onboarding, enterprise), FirstQuadrant (AI sales platform, paid) and nRev AI (autonomous AI GTM engineer, enterprise). 14 of the 24 listed alternatives have a free or freemium plan.

Looking for something other than HubSpot? Below are 24 alternatives in AI Agent, AI CRM and AI Marketing, all closely matched, ranked by how much they overlap with HubSpot. HubSpot itself is free. Each entry shows what the tool does, what it shares with HubSpot, its key features and pricing.

What is HubSpot?

HubSpot is a unified platform that brings together marketing, sales, and customer service in one place. It includes a free CRM and several free tools, making it accessible for teams just starting out. The platform uses AI to automate repetitive tasks and help teams work more efficiently.

Pricing
Free

Key features of HubSpot

  • All-in-one platform integrating marketing
  • AI-powered tools for automation and efficiency
  • Scalable solutions suitable for small businesses to enterprises
  • Extensive integration options with other apps

HubSpot alternatives compared

Top 5 alternatives to HubSpot with pricing and overlap
ToolPricingShared with HubSpotMatch
HubSpotFree—Original
Resonate Growth AgencyEnterpriseAI Agent, AI CRM, AI MarketingStrong match
FirstQuadrantPaidAI Agent, AI CRM, AI MarketingStrong match
nRev AIEnterpriseAI Agent, AI CRM, AI MarketingStrong match
ClayEnterpriseAI Agent, AI CRM, AI MarketingStrong match
Salesforce PlatformEnterpriseAI Agent, AI CRMStrong match

Top 24 alternatives to HubSpot

  1. #1
    Resonate Growth Agency logo

    Resonate Growth Agency

    Strong matchEnterprise

    Resonate Growth Agency is a HubSpot Diamond Partner offering HubSpot onboarding, CMS development, integration, and AI-powered apps for B2B growth.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    • HubSpot Diamond Partner offering HubSpot services and AI-powered apps for growth

    Pricing: custom quote

  2. #2
    FirstQuadrant logo

    FirstQuadrant

    Strong matchPaid

    AI sales platform that automates sales workload for small and growing teams, with monthly plans from $250 and enterprise options.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    • Ideal for well-established companies with ambitious sales targets
    • Unlimited users
    • Unlimited update calls

    Pricing: paid, from $250

  3. #3
    nRev AI logo

    nRev AI

    Strong matchEnterprise

    Autonomous AI GTM engineer that builds sales and marketing automations through conversation, replacing several separate revenue tools.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    • Replaces multiple expensive GTM tools into one platform
    • No-code interface allows non-engineers to build complex workflows
    • Deterministic execution ensures predictable and reversible actions

    Pricing: custom quote

  4. #4
    Clay logo

    Clay

    Strong matchEnterprise

    Clay is a B2B lead generation tool that combines data enrichment, AI research and copywriting, and workflow automation in one place.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    • Consolidates GTM stack to save time and cut costs
    • Access to 100+ premium data sources without contracts
    • Flexible workflows to turn data into action

    Pricing: custom quote

  5. #5
    Salesforce Platform logo

    Salesforce Platform

    Strong matchEnterprise

    Salesforce Platform is an enterprise AI CRM and low-code app builder that unifies data, security, analytics, and automation on one metadata platform.

    In common with HubSpot: AI Agent, AI CRM

    • A unified platform for data

    Pricing: custom quote

  6. #6
    Watermelon logo

    Watermelon

    Strong matchFree

    GPT-4 chatbot builder for automated customer service, with live chat, an all-in-one inbox, and integrations with CRM and social channels.

    In common with HubSpot: AI Agent, AI Marketing

    • User-friendly GPT-4 chatbot platform for automated customer service

    Pricing: free

  7. #7
    MCP Stack logo

    MCP Stack

    Strong matchPaid

    MCP Stack is an open-source MCP integration tool for enterprise AI marketing, customer service and data analytics teams.

    In common with HubSpot: AI Agent, AI Marketing

    • Open-source MCP integration for AI-powered enterprise marketing

    Pricing: paid, from $12

  8. #8
    Bika.ai logo

    Bika.ai

    Strong matchFree

    Bika.ai is a no-code AI automation tool combining databases, workflows, dashboards and AI agents for sales, marketing and project tasks.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    • There's no need for constant chatting with AI

    Pricing: free

  9. #9
    SocialHub.AI logo

    SocialHub.AI

    Strong matchFree

    Marketing cloud that combines CRM, customer data and marketing automation to run AI-driven conversations across calls, WhatsApp and email.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    • AI-Native Marketing Cloud for Omni-channel consumer operation

    Pricing: free

  10. #10
    SendWo logo

    SendWo

    Strong matchFree

    SendWo is an AI WhatsApp chatbot for automating customer support and handling sales chats, with a free plan.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    • AI WhatsApp chatbot software for scaling sales

    Pricing: free

  11. #11
    MyDataNinja logo

    MyDataNinja

    Strong matchFree

    MyDataNinja is a marketing automation platform that brings e-commerce metrics together for PPC advertising and campaign insights.

    In common with HubSpot: AI CRM, AI Marketing

    • Marketing automation platform unifying e-commerce

    Pricing: free

  12. #12
    Soshi logo

    Soshi

    Strong matchFree

    Social media marketing software that automates brand marketing on autopilot, helping small teams grow organically without a large marketing payroll.

    In common with HubSpot: AI Agent, AI Marketing

    • Operates like a real employee and learns over time
    • Drives high-quality engagement and organic brand growth
    • Requires no massive time commitment or platform expertise

    Pricing: free

  13. #13
    Autohive logo

    Autohive

    Strong matchFree

    Autohive is a no-code platform for building and running AI agents that automate repetitive office tasks like reporting and support.

    In common with HubSpot: AI Agent, AI Marketing

    • Boosts productivity and efficiency
    • Allows building AI agents without any coding knowledge
    • Provides seamless integration with a wide range of existing business tools

    Pricing: free

  14. #14
    Powered_by Agency logo

    Powered_by Agency

    Strong matchPaid

    Powered_by Agency builds custom AI agents for small and mid-sized businesses, handling chat, calls, email and sales tasks.

    In common with HubSpot: AI Agent, AI Marketing

    • AI agency for SMBs designing and deploying custom intelligent agents

    Pricing: paid, from $299

  15. #15
    WADesk CRM logo

    WADesk CRM

    Strong matchFree

    WhatsApp CRM for managing customer chats, contacts, and bulk messages, with a free plan and paid tiers for multi-account teams.

    In common with HubSpot: AI CRM, AI Marketing

    • No Credit Card Required
    • Flexible Feature Combination
    • Essential Tool For Professionals

    Pricing: free

  16. #16
    Salesmate logo

    Salesmate

    Strong matchFree

    Salesmate is an AI CRM for sales, marketing, and support teams with pipelines, automated sequences, built-in calling and texting.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    • AI-powered CRM for sales

    Pricing: free

  17. #17
    Teammates.ai logo

    Teammates.ai

    Strong matchFree

    Teammates.ai is an AI customer service and sales agent that handles customer conversations and lead generation 24/7 in over 50 languages.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    Pricing: free

  18. #18
    ShopOS logo

    ShopOS

    Strong matchFree

    ShopOS is an AI marketing and operations platform for ecommerce and D2C brands that connects to Shopify, Meta and Google to automate ad, content and store work.

    In common with HubSpot: AI Agent, AI Marketing

    Pricing: free

  19. #19
    Victoria AI logo

    Victoria AI

    Strong matchPaid

    Victoria AI is a workflow automation platform that connects your existing tools and runs multi-step tasks from simple prompts.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    Pricing: paid, from $30

  20. #20
    CrawlQ AI logo

    CrawlQ AI

    Strong matchPaid

    CrawlQ AI is an AI productivity platform for freelancers and businesses that automates tasks and campaigns, with plans from $14.99 a month.

    In common with HubSpot: AI Agent, AI Marketing

    • AI platform for freelancers and businesses to automate tasks and enhance productivity

    Pricing: paid, from $14.99

  21. #21
    SleekFlow logo

    SleekFlow

    Strong matchFree

    SleekFlow is an omnichannel AI chatbot platform that centralizes customer chats, automates messaging, and helps businesses capture more leads.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    Pricing: free

  22. #22
    Aha logo

    Aha

    Strong matchFree

    AI agent team that handles influencer marketing campaigns around the clock, from launch through scaling.

    In common with HubSpot: AI Agent, AI Marketing

    • It helps users launch
    • They claim to have driven billions of impressions and millions of users for advertisers

    Pricing: free

  23. #23
    SumoPPM logo

    SumoPPM

    Strong matchEnterprise

    SumoPPM is an AI business intelligence platform with interactive dashboards, custom chatbots, and AI agents for enterprises and small businesses.

    In common with HubSpot: AI Agent, AI CRM

    • Data stays in a secure

    Pricing: custom quote

  24. #24
    Collextr logo

    Collextr

    Strong matchFree

    Collextr is a CRM enrichment tool that adds firmographics, tech stack data and lead qualification for B2B sales and marketing teams.

    In common with HubSpot: AI Agent, AI CRM, AI Marketing

    • AI-driven CRM enrichment platform for B2B marketing and sales

    Pricing: free

How we picked these HubSpot alternatives

We rank tools by how closely they match HubSpot: tools that share more of its categories rank first, then tools whose main category, tags and description overlap with it, then community votes and views. Pricing type and features come from each product's SoftwareVital listing. Admins can pin or remove tools from this list.

Frequently asked questions

What are the best alternatives to HubSpot in 2026?

The closest alternatives to HubSpot are Resonate Growth Agency, FirstQuadrant, nRev AI, Clay and Salesforce Platform. They are ranked by how many categories and tags they share with HubSpot and how similar their descriptions are, then by community votes and views on SoftwareVital.

What is the closest alternative to HubSpot?

Resonate Growth Agency is the closest match because it shares AI Agent, AI CRM and AI Marketing with HubSpot. It is enterprise (custom pricing).

Are there free alternatives to HubSpot?

Yes. 14 of the 24 alternatives have a free or freemium plan, including Watermelon (free), Bika.ai (free), SocialHub.AI (free), SendWo (free) and MyDataNinja (free). HubSpot is free.

Which HubSpot alternatives are paid or enterprise tools?

Resonate Growth Agency (enterprise), FirstQuadrant (paid), nRev AI (enterprise), Clay (enterprise) and Salesforce Platform (enterprise) use paid or enterprise pricing, which usually means more support and admin options for teams.

How does HubSpot compare to Resonate Growth Agency?

Resonate Growth Agency overlaps with HubSpot in AI Agent, AI CRM and AI Marketing. Its listed features include hubSpot Diamond Partner offering HubSpot services and AI-powered apps for growth. Pricing: custom quote. Open the side-by-side compare page for a full breakdown.

What category is HubSpot in?

HubSpot is listed under AI Agent on SoftwareVital. Browse that category to see more tools in the same group.