The Software Review Playbook
How to earn reviews buyers believe, answer the bad ones, and put all of them to work in your sales process. Includes 8 templates.
What's inside this guide
Most software companies treat reviews as a score to push upward. Buyers treat them as evidence. A good star rating will not save a deal if your newest review is 14 months old and complains about a screen you already replaced.
This guide follows Nadia, the head of marketing at a made up scheduling software company called Fernway. She starts with a 4.6 rating and a lost deal, and over the next year she builds a review program that sales can use.
Who it is for
Marketing, customer success, and product teams at software companies, along with founders who look after reviews themselves. The method works on any review platform.
What is inside
- How your reviews look to a buyer
- The rules to learn before you ask anyone for a review
- Asking at the moment a customer has seen proof
- Getting reviews with something useful in them
- Answering the bad ones
- Reading reviews the way a product manager would
- Putting reviews to work in sales
- Running all of it as an ongoing program
Templates included
The book has 8 templates you can adapt, and it lays out the whole review program on one page.
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