The SaaS Launch Playbook
How to launch a SaaS product to the right few people, get listed honestly, and still have customers a month later. Includes 7 templates.
What's inside this guide
A big launch day can feel wonderful, and a month later you may have very little to show for it. This guide treats a launch as the few weeks when the right people find something that already works for them, and it judges the result by who is still there a month later.
It follows a made up startup called Quillback, which launches twice. The first launch brings 1,400 visitors and leaves six users. The second brings fewer than half the visitors, and 14 paying customers.
Who it is for
Early-stage founders and small SaaS teams with little money and no audience to speak of.
What is inside
- Four checks to run before you set a launch date
- How to pick one narrow audience and describe your product in their words
- Running a beta that teaches you something
- The few launch assets that matter
- Getting listed and earning honest first reviews
- Planning a launch window in place of a single launch day
- What to do during launch week, and which three numbers to watch
- Keeping the people who came
Templates included
The book has 7 templates, including a readiness check, a positioning canvas, a beta tracker, a launch run sheet, and a 30 day scorecard, along with an 8 week plan.
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