Zop Media

Car dealerships are the only audience Zop Media is built for. Zop Media is an AI marketing tool for car dealers that bundles dealership software with marketing services to help them reach their online goals.

The Starter plan costs $129 a month, or $116 a month billed annually.

It includes a mobile-first website, InstaChat, Inventory Hub, EasySync, Ignite CRM, Flex DMS, Facebook Marketplace and eCommerce with Digital Retailing Reserve.

The Grow plan is $299 a month, or $269 a month billed annually.

It keeps everything in Starter and adds Social Boost and Creative Campaign, which covers the advertising and social side of the work.

The appeal is having the website, CRM, dealer management system and inventory syndication under one vendor instead of stitching several together.

The catch is that it only suits dealerships.

If you run a different kind of business, the package makes little sense.

Starter already gives you the software stack, so Grow is the plan to look at if you also want Zop Media to handle campaigns and social content.