WorkMagic

Built for e-commerce brands that want to know what their ads actually cause, WorkMagic is a marketing science platform that measures incrementality instead of relying on last-click numbers.

It builds a custom attribution model for each brand, so the numbers reflect that brand's own data and not a generic template.

The platform covers three main methods: Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated MMM, which is marketing mix modeling adjusted using experiment results.

In practice, you run experiments to see which channels drive extra sales, then use those results to check and correct your attribution and budget models.

WorkMagic fits teams that are comfortable with experimentation and want measurement tied to evidence.

Pricing is not something to assume, so check the website.