Tangent AI

Beauty brands that want to tailor what shoppers see on their site can use Tangent AI, a customer engagement platform built around skin and hair analysis.

Tangent AI is an AI customer engagement tool for beauty brands that personalizes the shopping experience using selfie-based analysis, quizzes and CRM data.

The main entry point is the Selfie Quiz, where a customer's photo and answers feed into skin and hair analysis.

From there the platform builds dynamic routines and bundle routine dashboards, so a shopper sees a set of products matched to them rather than a generic catalog.

Beauty Insights gives the brand a view of what its customers need, and users can be segmented with precision for personalized marketing campaigns.

Tangent AI connects with quiz and CRM tools, which matters if your customer data already lives somewhere else and you do not want a separate silo.

The stated goals are practical ones: more engagement, more new visitors, higher revenue and growth guided by data.

It is geared toward brands, not individual consumers, so expect to set it up as part of a store or marketing stack.