Sora 2

Marketers, small business owners and solo creators who need short video clips without a shoot will find Sora 2 aimed squarely at them.

Sora 2 is a text to video generator that turns written prompts into clips up to 10 seconds long, with synchronized audio effects and motion that follows real-world physics.

The free plan has no cost and covers unlimited generation, MP4 download, no watermark and commercial use, which matters if the clips are going into ads.

That is a generous starting point for individuals and small projects.

A Pro plan at $19 a month is marked as coming soon and lists longer videos, priority processing, batch generation, custom branding and API access.

An Enterprise tier adds custom AI training, dedicated infrastructure, an SLA and 24/7 support.

Until Pro arrives, the 10 second cap is the main limit to plan around.