roboMUA

Upload a photo of your face to roboMUA and it works out your skin shade, then suggests foundations, skin tints and concealers from a range of makeup brands.

Each match comes with extras: YouTube tutorials, AR filters to try the look on, and direct links to buy the product. roboMUA is an AI beauty and shopping assistant that uses computer vision and recommender system models to give personalized makeup recommendations.

Its data sets cover over 100 skin shades, which matters because shade matching is where many shoppers get stuck, especially with deeper tones that brands often cover thinly.

There is a second side to roboMUA geared toward businesses.

It builds custom algorithms for beauty brands, with the stated goals of raising efficiency, cutting costs and improving the customer experience.

If you run a beauty brand, that is the part to look into.

If you are a shopper, the photo upload and the purchase links are what you will actually use.

Because the recommendations draw on products from many brands, you are not limited to a single catalog.