Press Hook

You give Press Hook your press release, media kit and brand assets, and it matches your story to journalists who might cover it, then helps send it out.

Press Hook is an AI PR platform for brands that want earned media coverage without hiring a traditional PR agency.

It keeps media kits and brand assets in one place, so the material journalists see is stored alongside the releases you distribute.

The pitch is cost: the platform is positioned as cheaper than an agency retainer.

The journalist matching relies on AI, so some matches will miss, and you should still read your target list.

Results also depend on how good your media kit is, since a thin kit gives the matching little to work with.

Expect a short learning curve before you use every feature.

For small teams doing their own PR, it covers matching, distribution and asset storage in a single tool.