Prelto

Finding out what customers actually say about a product, a problem or a competitor often means reading hundreds of Reddit threads.

Prelto is an AI research tool that does that reading for you, analyzing Reddit data to surface customer opinions, trends and audience sentiment for market and customer research.

Prelto labels and categorizes posts automatically, so you get posts sorted into themes instead of a pile of raw threads.

Custom labels may be needed to get the categories you want, so expect to spend a little time defining them up front.

That makes Prelto closer to a text classifier for social conversations than a general analytics package.

The catch is scope.

Prelto works only with Reddit, so it will not tell you what people say on other platforms.

Results also depend on the quality of the discussions it reads.

A niche subreddit with thin or off-topic chatter will give you thin findings.

If your audience is active on Reddit, Prelto is a focused way to read it at scale.