Alternatives · 2026
Best Pencil Alternatives in 2026
24 alternatives · 18 with a free plan · Updated
What are the best Pencil alternatives?
The best Pencil alternatives for Ad Copy in 2026 are Quickads (AI ad generator for building image and video ads, paid), Predis.ai (AI social media post generator, freemium) and ClipMake.ai (AI UGC video generator, free). 18 of the 24 listed alternatives have a free or freemium plan.
Looking for something other than Pencil? Below are 24 alternatives in Ad Copy, AI Ad Creative and AI Ad Generator, all closely matched, ranked by how much they overlap with Pencil. Pencil itself is enterprise (custom pricing). Each entry shows what the tool does, what it shares with Pencil, its key features and pricing.
What is Pencil?
Making ad variations by hand eats time, and testing them eats more. Pencil is an AI ad generator that creates ad creative with generative AI, covering copy, images and short videos for social and other paid channels. Teams use it to produce ads faster and bring costs down, with the stated aim of better ad performance.
- Categories
- Ad CopyAI Ad CreativeAI Ad GeneratorAI AdvertisingAI CopywritingAI Image GeneratorAI Short Video GeneratorAI Social Media Post GeneratorAI Video Generator
- Pricing
- Enterprise
Key features of Pencil
- Faster ad creation with generative AI
- Cost reduction and improved ad performance
- Collaboration features for team workflows
- Insights into ad performance
- Enterprise-level security and control
Pencil alternatives compared
| Tool | Pricing | Shared with Pencil | Match |
|---|---|---|---|
| Pencil | Enterprise | — | Original |
| Quickads | Paid | Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Image Generator, AI Social Media Post Generator, AI Video Generator | Strong match |
| Predis.ai | Freemium | AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Image Generator, AI Social Media Post Generator, AI Video Generator | Strong match |
| ClipMake.ai | Free | Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Short Video Generator, AI Social Media Post Generator, AI Video Generator | Strong match |
| EngagexAI | Free | Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Social Media Post Generator, AI Video Generator | Strong match |
| Ezra | Paid | Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Image Generator, AI Social Media Post Generator | Strong match |
Top 24 alternatives to Pencil
- #1
Quickads is an AI ad generator for building image and video ads, with a searchable library of over 10 million existing ads.
In common with Pencil: Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Image Generator, AI Social Media Post Generator, AI Video Generator
- AI ad generator for creating image and video ads quickly and efficiently
Pricing: paid; Pencil is enterprise
- #2
Predis.ai is an AI social media post generator that creates posts, ads, images and short videos from a text prompt.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Image Generator, AI Social Media Post Generator, AI Video Generator
- AI-powered content generator for social media posts and ads
Pricing: freemium (free plan + paid upgrades), a cheaper way in than Pencil (enterprise (custom pricing))
- #3
AI UGC video generator that creates ready-to-run TikTok, Meta and YouTube video ads with AI actors for e-commerce brands.
In common with Pencil: Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Short Video Generator, AI Social Media Post Generator, AI Video Generator
- ClipMake generates UGC-style video ads using AI actors - no creators
- Built for e-commerce brands and performance marketers who need high-volume ad creative
- How it works
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #4
EngagexAI is an AI ad generator that creates video ads, scripts, and voiceovers for brands that need fast, cost-effective ad creative.
In common with Pencil: Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Social Media Post Generator, AI Video Generator
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #5
Ezra is an AI ad creative generator that makes static Meta ad images for marketers, with optional human editing for finished, ready-to-run ads.
In common with Pencil: Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Image Generator, AI Social Media Post Generator
- Send an ad-hoc editing request to our team of short-form content editors
- Get finished professional ads
Pricing: paid; Pencil is enterprise
- #6
Omnitrain is an AI ad generator that creates ad images and videos for social media from a product and its target audience.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Image Generator, AI Video Generator
- AI-powered platform for fast
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #7
AI ad maker for social media that generates ad images and ad copy in multiple export sizes for platforms like Instagram.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Image Generator, AI Social Media Post Generator
- AI-powered ad creation tool for social media with image and text generation
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #8
AI dynamic product ad generator that automates DPA creation, optimization and ad copy to improve return on ad spend for ecommerce brands.
In common with Pencil: Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Video Generator
- Improved ROAS on DPA campaigns
- Increased control over DPA design and messaging
- Automation of DPA creation and optimization
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #9
AI ad creative generator that automates ad production and brand management for scaling and optimizing paid ad campaigns.
In common with Pencil: Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Image Generator, AI Video Generator
- AI-powered platform to scale and optimize ad campaigns with creative automation and…
Pricing: paid; Pencil is enterprise
- #10
Advivi is an AI video ad generator that turns product images or ideas into 30-second ads for TikTok, Instagram, and Shopify through chat.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Short Video Generator, AI Social Media Post Generator, AI Video Generator
- AI Ad Director creating high-converting video ads for e-commerce and social media via chat
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #11
Create on-brand banners, product visuals and video ads at scale with this AI ad creative generator for marketers.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Image Generator, AI Video Generator
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #12
FusionAds.ai is an AI ad generator that creates social media, paid ad, SMS and email campaigns for businesses and agencies.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Image Generator, AI Social Media Post Generator
- It supports advertising on Facebook
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #13
Veedy turns static images into animated ads and carousel videos, an AI ad generator for marketers who make social media creatives.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Social Media Post Generator, AI Video Generator
- AI platform that transforms static images into dynamic
Pricing: paid; Pencil is enterprise
- #14
AI UGC video generator that makes realistic ad videos with avatars and voiceovers for TikTok, Instagram, YouTube Shorts and Meta.
In common with Pencil: Ad Copy, AI Ad Creative, AI Ad Generator, AI Advertising, AI Short Video Generator
- Generates authentic and realistic UGC ad videos quickly and at scale
- Eliminates the need for actors
- Offers a built-in Ad Library for creative inspiration and competitor analysis
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #15F
Fliz is an AI video generator that turns web page URLs into short videos for social media and marketing.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Copywriting, AI Short Video Generator, AI Video Generator
Pricing: paid; Pencil is enterprise
- #16
Ricebowl AI is an all-in-one AI video and image generator for ad creatives, product visuals and social content, with upscaling and face swap tools.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Image Generator, AI Short Video Generator, AI Video Generator
- Nano Banana for images
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #17
AI marketing platform that creates images, videos, blog articles and social posts, then publishes them to WordPress and other channels.
In common with Pencil: AI Ad Generator, AI Copywriting, AI Image Generator, AI Social Media Post Generator, AI Video Generator
- AI marketing platform for automated content creation and social media management
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #18
Clip Studio AI is an AI video generator that makes faceless marketing and social media videos with background music and multi language support.
In common with Pencil: AI Ad Generator, AI Advertising, AI Short Video Generator, AI Social Media Post Generator, AI Video Generator
- Includes 150 Clips
- No watermark
- Background music
Pricing: paid; Pencil is enterprise
- #19
Create ad variations quickly with AdGen AI, an AI ad generator that adapts ads to different platforms and supports A/B testing.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Image Generator
- Saves time and effort in ad creation
- Generates multiple ad variations quickly
- Optimizes ads for different platforms
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #20
Connected-Stories is an AI creative management platform that turns campaign briefs and assets into personalized ad content and strategies.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Image Generator, AI Video Generator
- AI-powered creative management platform for personalized content generation and…
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #21
uSpeedo.AI is an AI social media post generator and marketing platform that writes ad copy, creates images, and can publish posts to connected social profiles.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Copywriting, AI Social Media Post Generator
- AI-powered marketing platform for content generation and social media management
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #22
Scrip AI is a free AI script writer that drafts 30-second short video scripts for Instagram Reels, TikTok, and YouTube Shorts.
In common with Pencil: Ad Copy, AI Ad Generator, AI Advertising, AI Copywriting, AI Social Media Post Generator
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #23
UnboundAI is an AI content creation platform for marketing copy, ad images, blog posts and chat-based assistance.
In common with Pencil: Ad Copy, AI Ad Generator, AI Copywriting, AI Image Generator, AI Social Media Post Generator
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
- #24
SMMAI is a free AI banner maker that turns your text and images into minimalist social media banners on web and iOS.
In common with Pencil: AI Ad Creative, AI Ad Generator, AI Advertising, AI Image Generator, AI Social Media Post Generator
- SMMAI is a free service for anyone creating graphic content for social media
- We're bringing the joy back to digital creativity
- SMMAI strips away the noise: complex interfaces and unpredictable AI
Pricing: free, a cheaper way in than Pencil (enterprise (custom pricing))
How we picked these Pencil alternatives
We rank tools by how closely they match Pencil: tools that share more of its categories rank first, then tools whose main category, tags and description overlap with it, then community votes and views. Pricing type and features come from each product's SoftwareVital listing. Admins can pin or remove tools from this list.
Frequently asked questions
What are the best alternatives to Pencil in 2026?
The closest alternatives to Pencil are Quickads, Predis.ai, ClipMake.ai, EngagexAI and Ezra. They are ranked by how many categories and tags they share with Pencil and how similar their descriptions are, then by community votes and views on SoftwareVital.
What is the closest alternative to Pencil?
Quickads is the closest match because it shares Ad Copy, AI Ad Creative and AI Ad Generator with Pencil. It is paid.
Are there free alternatives to Pencil?
Yes. 18 of the 24 alternatives have a free or freemium plan, including Predis.ai (freemium), ClipMake.ai (free), EngagexAI (free), Omnitrain.ai (free) and Admaker by Picsart (free). Pencil is enterprise (custom pricing).
Which Pencil alternatives are paid or enterprise tools?
Quickads (paid), Ezra (paid), Omneky (paid), Veedy (paid) and Fliz (paid) use paid or enterprise pricing, which usually means more support and admin options for teams.
How does Pencil compare to Quickads?
Quickads overlaps with Pencil in Ad Copy, AI Ad Creative and AI Ad Generator. Its listed features include AI ad generator for creating image and video ads quickly and efficiently. Pricing: paid; Pencil is enterprise. Open the side-by-side compare page for a full breakdown.
What category is Pencil in?
Pencil is listed under Ad Copy on SoftwareVital. Browse that category to see more tools in the same group.