Opinly

Keeping tabs on what competitors publish, rank for and send to their customers usually means checking a pile of separate tools by hand.

Opinly is a competitor monitoring and analysis platform that tracks rivals across SEO, social media and email marketing in one place, so you can see what they are doing as it happens.

On the SEO side, Opinly helps you find ranking opportunities and backlink gaps.

On the marketing side, it gives you data to base decisions on rather than guesses about what a competitor's campaign is doing.

Agencies get tools built for their needs, which suits teams watching several clients' markets at once.

Full features need a subscription, and you may need some time to learn all the tools.

Results also depend on how accurate the competitor data is, so use the numbers as a strong signal and check anything you plan to act on.

Opinly fits best if competitor research is a regular part of your marketing routine.