Impel

You connect Impel to the systems a dealership already runs, meaning its CRM, DMS and inventory data, and the platform uses that data to handle customer conversations and marketing across the lifecycle of a car buyer.

Impel is an AI chatbot and sales assistant platform for automotive retail, with CRM and marketing functions built around the same customer data.

What you get back is automated engagement meant to improve customer experiences and business results.

Brand teams get customizable controls, so the AI stays within the rules a manufacturer or dealer group sets.

Enterprise-grade security and compliance are part of the package.

The catch is cost and effort.

Pricing is enterprise, and getting value out of Impel may take significant investment and staff training.

Results also depend on the quality of your data and how well the integrations are set up.

Leaning heavily on AI could also reduce human contact with customers, so decide where your staff should still step in.