Alternatives · 2026
Best HubSpot Alternatives in 2026
24 alternatives · 15 with a free plan · Updated
What are the best HubSpot alternatives?
The best HubSpot alternatives for AI Assistant in 2026 are Wurkzen (AI business platform combining CRM, free), TreeBrain AI (eCommerce AI assistant for content generation and optimization, paid) and Maxify (all-in-one business management platform, paid). 15 of the 24 listed alternatives have a free or freemium plan.
Looking for something other than HubSpot? Below are 24 alternatives in AI Assistant, AI Copilot and AI CRM, all closely matched, ranked by how much they overlap with HubSpot. HubSpot itself is free. Each entry shows what the tool does, what it shares with HubSpot, its key features and pricing.
What is HubSpot?
Capturing a website visitor as a lead, emailing them a follow-up, and logging the deal that results can all happen in one place with HubSpot.
HubSpot alternatives compared
| Tool | Pricing | Shared with HubSpot | Match |
|---|---|---|---|
| HubSpot | Free | — | Original |
| Wurkzen | Free | AI Assistant, AI CRM, AI Customer Service, AI Marketing, AI Productivity Tools, AI Sales Assistant | Strong match |
| TreeBrain AI | Paid | AI Assistant, AI Copilot, AI Customer Service, AI Marketing, AI Productivity Tools, AI Sales Assistant | Strong match |
| Maxify | Paid | AI CRM, AI Customer Service, AI Marketing, AI Productivity Tools, AI Sales Assistant | Strong match |
| Intapp | Free | AI Assistant, AI Copilot, AI CRM, AI Productivity Tools, AI Sales Assistant | Strong match |
| Wescle Suite | Paid | AI Assistant, AI CRM, AI Customer Service, AI Marketing, AI Productivity Tools | Strong match |
Top 24 alternatives to HubSpot
- #1
Wurkzen is an AI business platform combining CRM, invoicing, business email, website building and project management for business owners.
In common with HubSpot: AI Assistant, AI CRM, AI Customer Service, AI Marketing, AI Productivity Tools, AI Sales Assistant
- AI-powered platform for business operations
Pricing: free
- #2
TreeBrain AI is an eCommerce AI assistant for content generation and optimization, built for online store marketing teams and agencies.
In common with HubSpot: AI Assistant, AI Copilot, AI Customer Service, AI Marketing, AI Productivity Tools, AI Sales Assistant
- Launch Perfect for 1 brand
- AGENCY For Agencies with multiple Brands
- PERFORMANCE Perfect for Established Brands
Pricing: paid, from $19
- #3
Maxify is an all-in-one business management platform with 25+ tools for CRM, email marketing, sales, scheduling and social media.
In common with HubSpot: AI CRM, AI Customer Service, AI Marketing, AI Productivity Tools, AI Sales Assistant
Pricing: paid, from $29
- #4
AI software for accounting, legal and consulting firms to manage deals, client relationships, compliance and time tracking.
In common with HubSpot: AI Assistant, AI Copilot, AI CRM, AI Productivity Tools, AI Sales Assistant
Pricing: free
- #5
Wescle Suite is an AI plugin bundle for WordPress and WooCommerce that helps automate tasks and grow an online store or website.
In common with HubSpot: AI Assistant, AI CRM, AI Customer Service, AI Marketing, AI Productivity Tools
- All-in-one AI plugin suite for WordPress & WooCommerce to automate and grow online
Pricing: paid, from $20
- #6
GoZen is an AI sales and marketing software suite that also handles customer support automation for businesses.
In common with HubSpot: AI Assistant, AI Customer Service, AI Marketing, AI Productivity Tools
- Unified platform for marketing
- AI-powered automation to increase efficiency
- Comprehensive suite of products for various business needs
Pricing: free
- #7
Knowlee is an AI assistant and workflow automation tool for customer service, marketing, and sales tasks, with a free plan.
In common with HubSpot: AI Assistant, AI Customer Service, AI Marketing, AI Productivity Tools, AI Sales Assistant
- Advanced AI capabilities
- Beyond the limits
Pricing: free
- #8
AI small business tools covering strategy, accounting, marketing, and financing for entrepreneurs starting or growing a company.
In common with HubSpot: AI Assistant, AI Copilot, AI Marketing, AI Productivity Tools
Pricing: free
- #9
Lyzr is a business insights tool with over 3 million pre-built analysis models that run in one click for sales and marketing teams.
In common with HubSpot: AI Assistant, AI Copilot, AI Customer Service, AI Marketing, AI Productivity Tools, AI Sales Assistant
- Over 3
Pricing: free
- #10
AI lead generation tool that builds and enriches prospect lists so sales teams can find potential customers.
In common with HubSpot: AI Copilot, AI CRM, AI Marketing, AI Productivity Tools, AI Sales Assistant
- AI-powered prospecting tool for building and enriching lead lists quickly
Pricing: free
- #11
POS Dish is a restaurant management system with QR menus, stock tracking, a waiter app, and loyalty tools for small restaurant businesses.
In common with HubSpot: AI Assistant, AI Customer Service, AI Marketing, AI Sales Assistant
- AI assistant
Pricing: free
- #12
Kaizan AI is an AI client success platform that cuts call and email admin for account teams and sends live client alerts.
In common with HubSpot: AI Assistant, AI Copilot, AI CRM, AI Customer Service, AI Productivity Tools, AI Sales Assistant
- Min 8 users
- Min 20 users
- Min 40 users
Pricing: custom quote
- #13
Wasapi is a WhatsApp management tool that handles team chats, sales follow-up, and automated replies with AI in one place.
In common with HubSpot: AI Assistant, AI Customer Service, AI Marketing, AI Sales Assistant
- All-in-one WhatsApp management
Pricing: paid, from $49
- #14
V-retail is an AI sales automation tool that engages website visitors in real time through live chat and calls, with lead qualification.
In common with HubSpot: AI Assistant, AI Copilot, AI Customer Service, AI Sales Assistant
- AI-powered sales automation tool for real-time customer engagement
Pricing: free
- #15
Insider is a customer experience platform for AI marketing, commerce, and support across channels like WhatsApp and Instagram.
In common with HubSpot: AI Assistant, AI CRM, AI Customer Service, AI Marketing
- Comprehensive platform covering marketing
- AI-native capabilities for personalization and prediction
- Omnichannel approach for consistent customer experiences
Pricing: free
- #16
Aisera is an enterprise AI agent platform that automates support and business workflows and reports results in real time.
In common with HubSpot: AI Assistant, AI Copilot, AI Customer Service, AI Marketing, AI Sales Assistant
- Reduces costs through automation
- Increases productivity with AI-powered assistance
- Improves customer satisfaction with faster resolution times
Pricing: custom quote
- #17
BestChat is an AI chatbot for customer support and lead capture that connects with e-commerce platforms and tracks orders.
In common with HubSpot: AI Assistant, AI Customer Service, AI Marketing, AI Sales Assistant
- AI-powered chatbot for automated customer support
- Integration with popular e-commerce platforms
- Analytics dashboard for data-driven decision-making
Pricing: free
- #18
Restaurant technology platform with POS and payment integration, AI personalization, and data analytics for in-store and online operations.
In common with HubSpot: AI Assistant, AI CRM, AI Customer Service, AI Marketing, AI Sales Assistant
- Comprehensive suite of solutions for various restaurant types
- Integration with existing POS and payment systems
- AI-powered personalization for enhanced customer experience
Pricing: free
- #19
AI sales platform that automates sales workload for small and growing teams, with monthly plans from $250 and enterprise options.
In common with HubSpot: AI Copilot, AI CRM, AI Marketing, AI Productivity Tools, AI Sales Assistant
- Ideal for well-established companies with ambitious sales targets
- Unlimited users
- Unlimited update calls
Pricing: paid, from $250
- #20
Seismic is a sales enablement platform that gives customer-facing teams content management, AI-driven buyer insights, and workflow automation.
In common with HubSpot: AI Copilot, AI Customer Service, AI Marketing, AI Productivity Tools, AI Sales Assistant
- Unified platform for sales enablement
- AI-powered insights and automation
- Comprehensive content management
Pricing: free
- #21
Teammates.ai is an AI customer service and sales agent that handles customer conversations and lead generation 24/7 in over 50 languages.
In common with HubSpot: AI Assistant, AI CRM, AI Customer Service, AI Marketing, AI Sales Assistant
Pricing: free
- #22
Omniaseo is a CRM, omnichannel automation and analytics platform with AI tools for businesses managing customer chats and sales.
In common with HubSpot: AI CRM, AI Customer Service, AI Marketing, AI Productivity Tools
- Unified platform for CRM
Pricing: paid, from $89.90
- #23
Clinicminds is practice and patient management software for aesthetic clinics and MedSpas, covering bookings, records, CRM and video appointments in one place.
In common with HubSpot: AI Assistant, AI Copilot, AI CRM, AI Productivity Tools
- Practice and patient management software for aesthetic clinics and MedSpas
Pricing: free
- #24
UK digital marketing agency offering lead generation and AI-driven business solutions, with AI marketing, chatbot and CRM services listed.
In common with HubSpot: AI CRM, AI Customer Service, AI Marketing, AI Sales Assistant
Pricing: paid, from $99
How we picked these HubSpot alternatives
We rank tools by how closely they match HubSpot: tools that share more of its categories rank first, then tools whose main category, tags and description overlap with it, then community votes and views. Pricing type and features come from each product's SoftwareVital listing. Admins can pin or remove tools from this list.
Frequently asked questions
What are the best alternatives to HubSpot in 2026?
The closest alternatives to HubSpot are Wurkzen, TreeBrain AI, Maxify, Intapp and Wescle Suite. They are ranked by how many categories and tags they share with HubSpot and how similar their descriptions are, then by community votes and views on SoftwareVital.
What is the closest alternative to HubSpot?
Wurkzen is the closest match because it shares AI Assistant, AI CRM and AI Customer Service with HubSpot. It is free.
Are there free alternatives to HubSpot?
Yes. 15 of the 24 alternatives have a free or freemium plan, including Wurkzen (free), Intapp (free), GoZen (free), Knowlee (free) and fdo.ai (free). HubSpot is free.
Which HubSpot alternatives are paid or enterprise tools?
TreeBrain AI (paid), Maxify (paid), Wescle Suite (paid), Kaizan AI (enterprise) and Wasapi (paid) use paid or enterprise pricing, which usually means more support and admin options for teams.
How does HubSpot compare to Wurkzen?
Wurkzen overlaps with HubSpot in AI Assistant, AI CRM and AI Customer Service. Its listed features include AI-powered platform for business operations. Pricing: free. Open the side-by-side compare page for a full breakdown.
What category is HubSpot in?
HubSpot is listed under AI Assistant on SoftwareVital. Browse that category to see more tools in the same group.