Güeno

You feed Güeno data from third-party providers and your own internal apps, and you get one place to monitor users and transactions for fraud and compliance issues.

Güeno is a fraud prevention and compliance platform that uses AI and machine learning, with a focus on chargeback protection for e-commerce businesses that want to limit financial losses.

The platform covers several stages of the customer lifecycle: onboarding, monitoring, screening, payment monitoring and fraud prevention.

Pulling those checks into a single view means a risk or compliance team does not have to jump between separate systems to see what is happening with a given user or payment.

Güeno also ties its monitoring to compliance with local regulations, which matters if you operate across several markets.

It is tagged under AI API, AI crypto, AI detector and data analytics for finance, so the audience includes fintech and crypto teams as well as online merchants.

The main draw is consolidation.

If your fraud and compliance tooling is scattered across vendors, Güeno is built to sit on top of them and bring the data together.