Deeto

Managing client references usually means chasing customers by email and keeping track in a spreadsheet.

Deeto is an AI-driven customer marketing platform that handles that work: you invite customers, build reference groups, and keep them organized as the list grows.

Deeto draws on customer advocacy, referrals and reviews, with the goal of improving retention and bringing in revenue.

It also captures what customers know and have experienced with your product, then turns that into insights other teams can use, not just marketing.

Sales, for example, can lean on the same pool of customer stories when deals are in progress.

The tool sits across several areas, including lead generation, sales and knowledge management, so it fits companies that use customer references as a shared asset instead of a one-off request.

Pricing is not something to assume, so check the Deeto site before planning around it.