BIK

Say a shopper abandons a cart: with BIK you can build a flow that follows up on Instagram, WhatsApp or email without anyone writing each message by hand.

BIK is a marketing automation platform for eCommerce brands that runs chat and messaging campaigns to improve return on ad spend and sales.

It covers Instagram, Facebook, WhatsApp, email and SMS from one place, so you are not juggling separate tools per channel.

The flow builder is the core of it, and you set up automations with it rather than code.

Smart segmentation and retargeting let you send different messages to different groups of shoppers.

BIK also offers personalized and gamified nudges, a less common touch for a CRM-style tool, and it connects with other platforms.

Expect a learning curve before you use everything, and some on-demand integrations may cost extra.