B2Metric

Working out what a customer is likely to do next, such as which users will drop off or respond to a campaign, is the kind of task B2Metric is built around.

B2Metric is a customer journey predictive analytics tool that helps marketing and growth teams analyze and predict user behavior across multiple channels and digital platforms.

Its product line is called B2Metric IQ Analytics, and it applies machine learning to the data you connect.

The main promise is practical.

Instead of only reporting what customers already did, B2Metric tries to show what they will do next, so you can decide where to put marketing spend and which audiences to focus on.

It covers data integration, predictive analytics and machine learning in a single place, and it is made for companies of any size rather than only large enterprises.

That makes it most relevant if your team already collects behavior data from several channels and wants forecasts rather than dashboards.

As an AI for data analytics, it sits closer to marketing growth work than to general business intelligence, and it also touches finance use cases.