Audience Analytics & Ad Delivery

You point video sensors at a physical ad space, and Audience Analytics & Ad Delivery returns live data on who is looking and how the ad is performing.

Pathex built this audience analytics and ad delivery tool for offline advertising, where results are usually hard to measure.

Because the data arrives in real time, you can change what is shown while a campaign is still running, and target ads to the audience in front of the screen to improve return on spend.

It also tracks offline ad performance so you can set it next to your online analytics.

Video sensor data raises privacy concerns, and accuracy depends on the quality of the sensors and the AI models behind them.

Expect setup and integration costs that may be significant.