ArtsAI

Across CTV, video, audio, podcast and display ads, ArtsAI tries to work out which channels actually drive results.

ArtsAI is a marketing automation platform that uses AI for cross-channel attribution and personalization, with the goal of raising return on ad spend.

It looks for patterns in campaign data, then adjusts campaigns based on what it finds.

Messages can be tailored to match individual customer profiles, and the stated aim is lower customer acquisition costs.

The focus on audio and podcast advertising sets this AI advertising tool apart from many platforms that center on search and social.

It also lists Facebook, social media and voice generation among its tags, so creative work is part of the picture.

Expect a platform built for performance marketers who run ads on several channels at once and want attribution in a single place.